May 16 - Netflix plans to in-house ad tech as ad tier surges | CMOs enter ‘era of less’

CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels; YouTube pitches advertisers on streaming dominance, unskippable video ads; Jack Link’s takes shot at competition in Gen Z-focused national campaign; Amazon’s first upfront promises full-funnel advertising at scale for all View online | Signup

Daily Dive May​ 16,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   Netflix plans to in-house ad tech, adds measurement partners as ad tier surges The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago. CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner. YouTube pitches advertisers on streaming dominance, unskippable video ads At Brandcast, the platform touted Nielsen figures that show YouTube has been the most-watched streaming platform in the U.S. for over a year. Sponsored Content by Industry Dive 2024 snapshots: ROI-amplifying audience reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access your industry’s snapshot. Jack Link’s takes shot at competition in Gen Z-focused national campaign “Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.”  Amazon’s first upfront promises full-funnel advertising at scale for all Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results. Inside Expedia’s plan to be the world’s travel media network An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space. Read more news Why Print is Crucial to Modern Marketing Strategies Print continues to play a central role in bringing marketing campaigns to life and making sure they create the right impression. Explore insights from 150 marketers in this survey report. Download Now From Our Library Webinar - on demand Take Control of Returns: How to Save Costs & Boost Customer Convenience Custom content for Pitney Bowes Podcast Driving Connections with Customers: Loyalty Insights From Sephora Custom content for Talon.One Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo View all resources What We’re Reading Ad Age Gopuff’s ‘Ozempic Week’ campaign draws backlash on social media Variety Disney, Fox and WBD Unveil Name of Sports-Streaming Venture: Venu Sports The Wall Street Journal Kimberly-Clark Taps New Chief Growth Officer as It Heads Into Restructuring TechCrunch EU opens child safety probes of Facebook and Instagram, citing addictive design concerns Suggest a story we should read Company Announcements Press releases from companies in your industry. Mike's Hot Honey Unveils "You'll Love It With Mike's" Ad Campaign Showcasing Versatility and Variety of Food Pairings Press release from Mike's Hot Honey Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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