May 2 - How McDonald’s, Burger King diverge on messaging | TikTok’s big brand showcase unfazed by ban threat

TikTok makes bigger bet on publishers with ads tied to buzzy content, events; Skittles raffles off rent-free NYC micro-apartment; Why video is key to Roblox’s evolving advertising strategy View online | Signup | Forward

Daily Dive May​ 2,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Win Customers in Today's Ad Game With retail-agnostic media platforms, brands can gain much more valuable customer information beyond traditional ad buys and single-retailer media networks. Find out how in this infographic.   How McDonald’s and Burger King diverge on value-driven messaging Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing. TikTok makes bigger bet on publishers with ads tied to buzzy content, events The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising. Skittles raffles off rent-free NYC micro-apartment The apartment sweepstakes promotes a new Littles product and coincides with the launch of new global branding by the candy company. Sponsored Content by Industry Dive 7 most-effective lead nurture tactics Scale your sales and transform MQLs to customers with these data-backed lead-nurturing strategies. Read now. Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions. Read more news From Our Library Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Webinar - on demand Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Custom content for HCLTech Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp View all resources What We’re Reading CNBC Peloton CEO Barry McCarthy to step down, company to lay off 15% of staff as it looks to refinance debt Bloomberg Apple’s Earnings Come With a Low Bar and Big Buyback Hopes Food Dive Trendy tequila cocktails bolster Kendall Jenner’s fast-growing 818 Suggest a story we should read Upcoming Events 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo 15 MAY Webinar | 2 p.m. ET How to Craft Personalized Connections in Health Marketing Presented by studioID and Quad Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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