May 7 - Absolut combats AI bias in fashion | Peroni 0.0% races into Formula 1

Peroni 0.0% races into Formula 1 as non-alcoholic beer category gains speed; Omnicom shakes up Sparks & Honey amid Omni platform push; Digital’s media-buying bonanza wrestles with an industry at crossroads View online | Signup | Forward

Daily Dive May​ 7,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Key Role of Print in Marketing Today Marketers aren’t choosing digital over print, or vice versa: Print marketing still has a vital role to play in an increasingly digital world. Learn how 150 marketing execs break down their budget in this report.   Absolut combats AI bias in fashion with 10K diverse image prompts The Pernod Ricard brand teamed with Copy Lab to generate inclusive, free-to-use imagery in an attempt to train AI to become less biased. Peroni 0.0% races into Formula 1 as non-alcoholic beer category gains speed After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S. Omnicom shakes up Sparks & Honey amid Omni platform push The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down.  Sponsored Content by Industry Dive Meet Marketing’s Agents of Chaos Deepfakes, bad bots, and data vultures — oh my! Keep your brand safe by steering clear of today’s most predatory marketing tactics and troublemakers. Read now. Deep Dive Digital’s media-buying bonanza wrestles with an industry at crossroads Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Webinar - on demand CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Custom content for Aspire Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Playbook How to Connect With Consumers Through Ratings and Reviews Custom content for Stackline Playbook How Effective Integrations Help You Make the Most of Your Mobile Marketing Data Custom content for Vibes Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading The Washington Post DEI is getting a new name. Can it dump the political baggage? CNBC Disney earnings top analyst estimates as streaming nearly breaks even in the quarter Ad Age Behind Snoop Dogg’s next marketing act—a college bowl game sponsorship Suggest a story we should read Upcoming Event 15 MAY Webinar | 2 p.m. ET How to Craft Personalized Connections in Health Marketing Presented by studioID and Quad Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip