May 22 - Heineken settles Deadpool, Wolverine rivalry | Google to bring ads to new AI Overview in search

Google to bring ads to new AI Overview as part of search transformation; How United Airlines flies with Wrexham to cultural relevancy; Dentsu doubles down on integration strategy as Q1 revenues decline View online | Signup

Daily Dive May​ 22,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Maximize Your Mobile Marketing Data Brands today must achieve personalization across multiple channels. Learn how marketers can use a technical integration to maximize existing technology investments & drive more value in this playbook.   Heineken Silver settles Deadpool, Wolverine rivalry in new ad A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer. Google to bring ads to new AI Overview as part of search transformation At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI. Q&A How United Airlines flies with Wrexham to cultural relevancy The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin. TRENDLINE Inside the latest data marketing strategies In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers while not running afoul of privacy concerns in this Trendline. Dentsu doubles down on integration strategy as Q1 revenues decline Still expecting 1% organic growth for the year, the holding group last week launched a new global brand platform, “Innovating to Impact.” Read more news Create Personalized Connections in Health Marketing In this on-demand webinar, learn how healthcare organizations are boosting personalization efforts, increasing engagement and better connecting with customers. Watch Now From Our Library Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading The Wall Street Journal Even Advertisers Are Telling You to Get Off Your Smartphone Ad Age John Wolfe, communications chief for ANA and former Ad Age editor, dies at 72 Digiday As Roblox expands its advertising network, child safety concerns are on the horizon Suggest a story we should read Upcoming Event 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce Company Announcements Press releases from companies in your industry. Social Shelf: Unlocking Solutions for Shrinkage and Retail Ad Revenue Press release from Social Shelf Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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