May 15 - What to know from Amazon’s first upfront | Gap Inc. selects Omnicom as media AOR

Gap Inc. selects Omnicom as media AOR, reorganizes key media functions; Inside Expedia’s plan to be the world’s travel media network; Why marketers increasingly downplay sustainability efforts; Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay View online | Signup

Daily Dive May​ 15,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Ad Production & Distribution Creative automation helps marketers accelerate ad production, distribution & impact in today’s landscape. Learn how to execute bigger ideas in a simpler, more cost-effective way in this on-demand webinar.   Amazon’s first upfront promises full-funnel advertising at scale for all Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results. Gap Inc. selects Omnicom as media AOR, reorganizes key media functions The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands. Inside Expedia’s plan to be the world’s travel media network An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space. Sponsored Content by Marketing Dive’s studioID A new era of ads: How marketers can gain an advantage Big changes are ahead for brand managers and media buyers: The third wave of digital advertising is here. Learn how marketers can tailor offers and incentives that drive consumer behavior across channels in this infographic. Deep Dive Why marketers increasingly downplay sustainability efforts Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash. Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay CMO Todd Kaplan said the partnership with celebrity chef Flay, who helped develop two limited-time sodas, responds to a rise in food culture in the U.S. Read more news Why Print is Crucial to Modern Marketing Strategies Print continues to play a central role in bringing marketing campaigns to life and making sure they create the right impression. Explore insights from 150 marketers in this survey report. Download Now From Our Library Webinar - on demand Take Control of Returns: How to Save Costs & Boost Customer Convenience Custom content for Pitney Bowes Podcast Driving Connections with Customers: Loyalty Insights From Sephora Custom content for Talon.One Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo View all resources What We’re Reading Variety Comcast to Launch Peacock, Netflix and Apple TV+ Bundle at a ‘Vastly Reduced Price’ The Wall Street Journal Billionaire Frank McCourt Plans Bid for TikTok in U.S. AdExchanger Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck CBS News Bumble dating app removes ads mocking celibacy after backlash Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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