May 21 - Why United Airlines keeps betting on Wrexham | Mars Petcare, Tripadvisor tackle pet owners’ travel headaches

Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches; Target captures ‘That Target Feeling’ in new ad campaign; Walmart ad sales pop as more brands buy into retail media View online | Signup

Daily Dive May​ 21,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Maximize Your Mobile Marketing Data Brands today must achieve personalization across multiple channels. Learn how marketers can use a technical integration to maximize existing technology investments & drive more value in this playbook.   Q&A How United Airlines flies with Wrexham to cultural relevancy The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin. Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends. Target captures ‘That Target Feeling’ in new ad campaign The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch’s 2001 hit “Everywhere.” Sponsored Content by Marketing Dive’s studioID How UGC helped boost conversions for Dole Packaged Foods When brand leaders at Dole Packaged Foods felt like they needed to boost awareness for their lesser-known products, they leveraged a user-generated content (UGC) strategy to resounding success. Learn how in this playbook. Earnings Walmart ad sales pop as more brands buy into retail media The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney. Read more news Create Personalized Connections in Health Marketing In this on-demand webinar, learn how healthcare organizations are boosting personalization efforts, increasing engagement and better connecting with customers. Watch Now From Our Library Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Playbook How Effective Integrations Help You Make the Most of Your Mobile Marketing Data Custom content for Vibes Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading Ad Age Amazon’s new ad tech tool measures post-cookie advertising IDs for publishers CNBC Scarlett Johansson says OpenAI ripped off her voice after she told the company not to use it in software Digiday Making sense of the allegations and defenses in the Colossus ad tech controversy Suggest a story we should read Upcoming Event 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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