May 3 - Liquid I.V.’s first-ever brand refresh | Gen Z travelers present new brand opportunities

The Gen Z traveler has landed: Here’s what the numbers say; Pinterest credits shoppability, AI investments for ‘milestone’ Q1; How McDonald’s and Burger King diverge on value-driven messaging View online | Signup | Forward

Daily Dive May​ 3,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Win Customers in Today's Ad Game With retail-agnostic media platforms, brands can gain much more valuable customer information beyond traditional ad buys and single-retailer media networks. Find out how in this infographic.   Liquid I.V. refreshes brand to stand out in evolving hydration market The Unilever brand's new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots. The Gen Z traveler has landed: Here’s what the numbers say With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey. Earnings Pinterest credits shoppability, AI investments for ‘milestone’ Q1 The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021. Sponsored Content by Industry Dive 2024 snapshots: ROI-amplifying audience reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access your industry’s snapshot. How McDonald’s and Burger King diverge on value-driven messaging Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing. Read more news From Our Library Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Webinar - on demand Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Custom content for HCLTech Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp View all resources What We’re Reading Digiday Google and DOJ attorneys begin closing antitrust arguments CX Dive Starbucks’ mobile ordering is so popular, it’s slowing some orders down CNBC Apple announces largest-ever $110 billion share buyback as iPhone sales drop 10% Retail Dive Hanna Andersson taps Apple vet as chief brand officer Suggest a story we should read Upcoming Events 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo 15 MAY Webinar | 2 p.m. ET How to Craft Personalized Connections in Health Marketing Presented by studioID and Quad Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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