Aug. 4 - Chipotle's avocado-powered apparel | Programmatic's appeal grows for brands

Brands continue to lean heavily on programmatic advertising, IAB says; Anheuser-Busch hosts virtual music festival for International Beer Day View online | Signup | Forward

Daily Dive Aug.​ 4,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Simon Data Digital Transformation: The Marketing and Experience Imperative Join the Fireside Chat on Digital Transformation with Google’s VP of Global Marketing & Simon Data. Bring your team & questions! Register now.   Chipotle debuts branded apparel dyed with recycled avocados Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment. Brands continue to lean heavily on programmatic advertising, IAB says Almost one-fifth of brands moved programmatic buying completely in-house in 2019, while more than half transitioned to doing so partially. Sponsored Content by LiveRamp When change is the only constant, data access matters more than ever With the right permissioned information at hand and available for analysis, marketers can make better revenue-driving decisions. Anheuser-Busch hosts virtual music festival for International Beer Day Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home. Read more news The 5-Step Guide to Marketing Analytics Agility Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook. Download Now From Our Library Playbook A 5-Step Guide to Gaining Data and Analytics Agility By Brand Studio Playbook 3 Ways Interactive Guided Shopping Delivers the Future of Authentic Personalization By Brand Studio View all resources What We're Reading Adweek Dwayne ‘The Rock’ Johnson and Dany Garcia Are Buying the Bankrupt XFL AdExchanger Big Tech Beware, Congress Is Learning Ad Tech Lingo CNBC EBay partners with NBA’s ‘Sneaker King’ P.J. Tucker to boost shoe sales Suggest a story we should read Upcoming Events The SMS Marketing Game: What You Need to Know to Stay Ahead Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Using Product Data and Emotional Context to Drive Hyper-Personalization Aug. 18, 2020 - Aug. 18, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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