July 9 - Stella Artois ad embraces summer personas | Kraft Heinz debuts 1st podcast

Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series; Tampax taps Amy Schumer for 'edu-tainment' videos about periods; Kroger to launch targeted audio ads in store View online | Signup | Forward

Daily Dive July​ 9,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE The Latest Developments in Marketing Analytics Explore how companies like Reebok and Target are leveraging marketing data to boost customer loyalty, as well as leading trends in marketing analytics in this Trendline. Access now.   Stella Artois' dreamy new spot embraces summer personas The campaign includes a TripAdvisor partnership offering staycation giveaways for people to rediscover their local cities. Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series "Table Stakes" delves into various aspects of the marketer's brands, including those more obscure to U.S. audiences. Tampax taps Amy Schumer for 'edu-tainment' videos about periods The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs." Kroger to launch targeted audio ads in store The new program will allow CPG companies to better target shoppers while they're on the path to purchase. Read more news How to Plan for Back-To-School 2020 The back-to-school season looks a little different this year in light of COVID-19. Explore how retailers can prepare in this playbook. Learn More From Our Library Trendline How Retail Marketers are Engaging Gen Z Playbook Real-Time Recovery Steps Retailers Can Take as the U.S. Reopens for Business By Brand Studio View all resources What We're Reading MediaPost Just-Released Civil Rights Audit Of Facebook Called 'Damning' Adweek Upfront Negotiations in 'Holding Pattern' as Covid-19 Cases Surge The Drum First look: 4A's issues agency business guidance for surviving Covid-19 Suggest a story we should read Upcoming Event 5 Attributes of High-Performing Marketing Teams July 22, 2020 - July 22, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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