July 8 - Budweiser ties beer price to heat wave | GroupM launches multicultural marketplace

WPP's GroupM launches multicultural marketplace with 300 vetted publishers; Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says; DTC brands struggled with profitability prior to COVID-19. Now what? View online | Signup | Forward

Daily Dive July​ 8,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE The Latest Developments in Marketing Analytics Explore how companies like Reebok and Target are leveraging marketing data to boost customer loyalty, as well as leading trends in marketing analytics in this Trendline. Access now.   Budweiser cuts beer prices based on St. Louis heat waves Building on the momentum of the Fourth of July, the Chill Zone Giveaway promotes summer beer drinking even as many people remain close to home. WPP's GroupM launches multicultural marketplace with 300 vetted publishers By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers. Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising. DTC brands struggled with profitability prior to COVID-19. Now what? While the pandemic provided some relief to high customer acquisition costs in the near term, it doesn't necessarily equal long-term profit. Read more news How to Plan for Back-To-School 2020 The back-to-school season looks a little different this year in light of COVID-19. Explore how retailers can prepare in this playbook. Learn More From Our Library Trendline How Retail Marketers are Engaging Gen Z Trendline What You Need to Know About Data in Marketing Playbook Real-Time Recovery Steps Retailers Can Take as the U.S. Reopens for Business By Brand Studio View all resources What We're Reading The New York Times Facebook Fails to Appease Organizers of Ad Boycott Bloomberg Google, Amazon Funnel Over $20 Million to Virus Conspiracy Sites Variety Inside Peacock’s Ambitious Plan to Crash a Crowded Streaming Field Wired Deepfakes Are Becoming the Hot New Corporate Training Tool Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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