July 10 - Truly cracks open 1st campaign since pandemic began | Americans say brands should respond to BLM

Study: Most Americans say brands should respond to Black Lives Matter movement; Esports revenue outlook gets another downgrade as pandemic halts live tournaments; Starbucks leads in forging emotional connections among fast food brands, study says; How COVID-19 boosted QVC, HSN and livestreaming View online | Signup | Forward

Daily Dive July​ 10,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE The Latest Developments in Marketing Analytics Explore how companies like Reebok and Target are leveraging marketing data to boost customer loyalty, as well as leading trends in marketing analytics in this Trendline. Access now.   Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots New colorful and upbeat creative suggests some brands are returning to more normal, non-coronavirus messaging. Study: Most Americans say brands should respond to Black Lives Matter movement One-fifth of Americans said they would stop buying from a brand perceived to have behaved hypocritically on the issues of racial injustice and police brutality. Esports revenue outlook gets another downgrade as pandemic halts live tournaments Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in. Starbucks leads in forging emotional connections among fast food brands, study says The impact of positive emotions on performance has been mixed during a crisis that's delivered an unprecedented hit to restaurants. How COVID-19 boosted QVC, HSN and livestreaming As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming. Read more news How Marketers Leverage Analytics in 2020 In our latest Trendline, explore how marketers at Reebok and Target are utilizing data and analytics in new ways to improve customer engagement and loyalty. Access Now From Our Library Trendline How Retail Marketers are Engaging Gen Z Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio View all resources What We're Reading Ad Age Facebook bans 'white nationalism' and promises new civil rights hire to meet boycott demands AP News Goya CEO, praising Trump, sparks online culture clash Business Insider Starbucks will become the first national restaurant chain to require all customers to wear masks in stores CNBC NBCUniversal’s Peacock is unlikely to reach deals with Amazon and Roku by July 15 launch Suggest a story we should read Upcoming Event 5 Attributes of High-Performing Marketing Teams July 22, 2020 - July 22, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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