July 1 - CMOs prioritize brand strategy during pandemic | Facebook ad boycott tops 240 brands

Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands; Netflix strengthens C-suite with Bozoma Saint John as new CMO; New Balance celebrates soccer subcultures in YouTube docuseries; Lululemon snaps up at-home workout platform Mirror for $500M View online | Signup | Forward

Daily Dive July​ 1,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Preparing for an Uncertain Back to School Season COVID-19 has disrupted business as usual, and back to school planning for retailers requires flexibility unlike ever before. Explore the most likely BTS scenarios and how to prepare in our playbook.   Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts Fifty-nine percent of CMOs predict their marketing budgets will lift in 2021, an outlook Gartner warns may be too optimistic during the pandemic. UPDATED Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports. Netflix strengthens C-suite with Bozoma Saint John as new CMO Saint John joins as the video streaming platform has gained viewers during the pandemic but expects an uncertain future. New Balance celebrates soccer subcultures in YouTube docuseries The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order. Lululemon snaps up at-home workout platform Mirror for $500M Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic. Deep Dive Marketers' Facebook boycotts are just the 1st step toward change Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said. Read more news From Our Library Trendline What You Need to Know About Data in Marketing View all resources Company Announcements Press releases from companies in your industry. BONZAI partners with ADOBE to offer high impact creatives to marketers and advertisers Press release from Bonzai Gawronski Media Officially Launching Amazon Services Press release from Gawronski Media Post a press release What We're Reading The Wall Street Journal Where Advertisers Boycotting Facebook Are Spending Their Money Instead MediaPost S4 Capital Buys Lens10, Taps Ex-Ogilvy CEO For Board Duty Adweek YouTube TV's Price Has Nearly Doubled in 3 Years AdExchanger Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria Suggest a story we should read Upcoming Event A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 July 2, 2020 - July 2, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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