The last few months have brought about an abrupt and fundamental shift in the way we view brands and, consequently, what we expect from brand leaders. Particularly combined with last week's devasting events, it's never been more critical for our leaders to communicate with authority and empathy. The pandemic has effectively created a new macro-narrative — all industries around the globe are focused on the same thing at the same time. The CEO Leaderboard quantifies our belief that the CEO as a brand is the longtail of a company's reputation. The analysis compares the public perception of CEOs based on how well they've delivered their COVID-19 responses to this point. Those who fared the best in the rankings have handled this crisis with humility, empathy and direct and repeated communications that connect with employees, customers and stakeholders on a human level. | | | Download the report to learn more. | | | | | |
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