June 4 - McDonald's ad names victims of racial violence | Campbell's plans to accelerate marketing spend

Campbell's boosts ad spend as sales surge during pandemic; 66% of marketers expect to increase programmatic ad spending, survey finds; Is Facebook using the pandemic to shore up its influence?; Dunkin' declares support for The Donut Party in nod to election year View online | Signup | Forward

Daily Dive June​ 4,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Revenue-Boosting Marketing Opportunities Today's marketers must produce content at unprecedented volume as the number of digital touchpoints increase. Learn how creative automation helps you produce content at scale in our playbook.   McDonald's names victims of police brutality, racist violence in new ad The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP. Campbell's boosts ad spend as sales surge during pandemic The packaged foods company plans to ramp up marketing spend to retain customers who bought its products for the first time in the past year. 66% of marketers expect to increase programmatic ad spending, survey finds New research points to how programmatic may gain further steam in the months ahead as lockdowns ease and brands return to marketing. Deep Dive Is Facebook using the pandemic to shore up its influence? The social giant stirred controversy in acquiring the popular image-sharing platform Giphy last month, but marketers shouldn't be surprised by further consolidation in the broader tech landscape. UPDATED Dunkin' declares support for The Donut Party in nod to election year A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed. Opinion Listening to change: Customer experience execs share insights on navigating COVID-19 Many brands are shifting focus from sales to brand-building during the pandemic and harnessing data that serves as the voice of customers, writes ActionIQ's Tasso Argyos. Read more news From Our Library Trendline Everything You Need to Know About E-commerce Playbook 6 Ways to Overcome Customer Profile Challenges By Brand Studio View all resources What We're Reading Variety CES 2021 to Be Held in Person in Las Vegas, Trade Group Says Adweek One Week In, HBO Max’s Rollout Hampered by Brand Confusion, Carriage Disputes Retail Dive Sephora updates loyalty program for the third time in as many years Campaign Former 72andSunny creative Keith Cartwright launches WPP-backed agency with clients like P&G and Facebook Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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