June 11 - P&G addresses racism with multimillion dollar ad push | Big advertisers demand TV upfronts delay

Big advertisers demand delay to TV upfronts, broader media buying changes; Kantar: Consumers want brands to take stance on social issues, but demographic divides remain; Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers View online | Signup | Forward

Daily Dive June​ 11,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive SMS Marketing: A New Top Revenue Channel 79% of consumers want to hear from brands via text messaging. See examples from 8 leading brands who use SMS to engage customers & drive revenue. Get the guide.   P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America Building on prior ads like "The Talk" and "The Look," the creative asks white Americans to leverage their privilege to vote, donate and march for change. Big advertisers demand delay to TV upfronts, broader media buying changes Uncertainties brought about the COVID-19 pandemic is driving new urgency around demands for changes to the legacy ad-buying process. Kantar: Consumers want brands to take stance on social issues, but demographic divides remain As consumers seek ways to make changes in their own lives to tackle issues including racism and climate change, many see their wallets as a way to help. Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers The Travel Reborn marketing partnership will give advertisers access to a combined audience of more than 100 million people. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Everything You Need to Know About Personalization Playbook How Retailers Can Increase Personalization By Brand Studio Trendline Inside the Rapidly Changing World of DTC View all resources What We're Reading Business Insider Advertisers like T-Mobile and ABC are abandoning Fox News' Tucker Carlson over his attacks on the Black Lives Matter movement Yahoo News NASCAR Bans Confederate Flag after Request from Black Driver CNBC Ben & Jerry's CEO: 'Business must be held accountable' in setting specific goals to fight racism The Wall Street Journal Amazon to Face Antitrust Charges From EU Over Treatment of Third-Party Sellers Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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