Weekender: P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America

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BROUGHT TO YOU BY — Attentive SMS Marketing: A New Top Revenue Channel 79% of consumers want to hear from brands via text messaging. See examples from 8 leading brands who use SMS to engage customers & drive revenue. Get the guide.   P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America Building on prior ads like "The Talk" and "The Look," the creative asks white Americans to leverage their privilege to vote, donate and march for change. 51% of marketing professionals expect virtual events to stick around, survey finds New research by The 614 Group shared exclusively with Marketing Dive examines what the marketing business experience might look like post-pandemic. Volkswagen overhauls marketing after backlash from racist ad The carmaker owned up — though no one was fired — but will likely continue to face criticism as consumers grow increasingly fed up with these kinds of failures. Please don't touch: The future of experiential retail in the era of coronavirus In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services. Dunkin' flexes advertising muscle in 1st national recruitment campaign The chain is promoting 25,000 job openings through TV spots, digital assets, social, radio, OOH and in-store signage as the economy is hit with pandemic-related unemployment. From Our Library Trendline Everything You Need to Know About Personalization Playbook How Retailers Can Increase Personalization By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources Best of What We're Reading Adweek Covid-19's Economic Fallout Will Accelerate Linear TV's Collapse Digiday 'It's a dangerous time to go dark': Advertisers prepare for an uncertain summer Business Insider Advertisers like T-Mobile and ABC are abandoning Fox News' Tucker Carlson over his attacks on the Black Lives Matter movement Venture Beat NYU study: Facebook's content moderation efforts are 'grossly inadequate' AdExchanger How To Un-Pause Ad Spend Food Dive Is breakfast at home back to stay? Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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