June 19 - How pandemic personas cope and spend differently | TBS rebrands as genre-fluid network

Campaign Trail: Visual refresh positions TBS as a genre-fluid network; Samuel Adams celebrates Pride with GLAAD partnership, video series; Crisis management: How two DTC brands found success in the midst of a pandemic View online | Signup | Forward

Daily Dive June​ 19,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE What COVID-19 Means for the Next Generation of Shoppers In our latest Trendline, explore how coronavirus has changed the consumer behaviors of Gen Z and Millennial shoppers as well as how marketers and retailers need to adapt. Access now.   Pandemic personas include careful optimists and remiss pessimists, study says New research outlines four persona types that reflect how different core demographics are coping and spending in the COVID-19 era. Column Campaign Trail: Visual refresh positions TBS as a genre-fluid network Agency Trollbäck+Company and the WarnerMedia channel first defined the brand's essence and created a design system to fit — starting with a deconstructed logo and revamped office space. Samuel Adams celebrates Pride with GLAAD partnership, video series The platform aims to show the Boston Beer Co. brand's support for Pride Month at a time when most celebrations are canceled due to the pandemic. Crisis management: How two DTC brands found success in the midst of a pandemic As much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes amid an outbreak that has pushed more shoppers online. Read more news Planning for an Uncertain Back to School Season Our latest playbook explores the 3 most likely scenarios for the back-to-school season and how retailers can prepare for them. Learn More From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Inside the Rapidly Changing World of DTC Trendline How Retail Marketers are Engaging Gen Z Playbook How Retailers Can Increase Personalization By Brand Studio View all resources What We're Reading CNBC Kroger stuns with 92% e-commerce gain, but it has to prove it's not a coronavirus blip Adweek Facebook Removes Trump Campaign Ads for Including Symbol Used by Nazis The Wall Street Journal Ad Agency Encourages Clients to Join Facebook Ad Boycott Business Insider Taco Bell apologizes and says that it does not ban employees from wearing Black Lives Matter masks, after a worker was fired for doing so in a viral video Suggest a story we should read Upcoming Event A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 July 2, 2020 - July 2, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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