June 16 - How Kraft Heinz extends iconic brands | Pandemic's hit to ad spend could be less severe than Great Recession

Pandemic's hit to ad spending could be less severe than Great Recession, GroupM says; Pernod Ricard names Pam Forbus as CMO for North America; Room & Board lifts conversion rate 80% with AI personalization; Walmart teams with Shopify to grow its marketplace View online | Signup | Forward

Daily Dive June​ 16,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE What COVID-19 Means for the Next Generation of Shoppers In our latest Trendline, explore how coronavirus has changed the consumer behaviors of Gen Z and Millennial shoppers as well as how marketers and retailers need to adapt. Access now.   How Kraft Heinz converts renewed interest into new brand experiences Through licensing deals, the foodmaker's iconic brands are extending to merchandise and new food experiences, a company vice president told a virtual conference. Pandemic's hit to ad spending could be less severe than Great Recession, GroupM says The company projects a smaller slide this year compared to 2009, reflecting a digital resiliency that small businesses have played a potentially significant role in supporting. Pernod Ricard names Pam Forbus as CMO for North America The appointment comes as Pernod has canceled some of its advertising spend during the last quarter to cut costs after the pandemic impacted sales. Room & Board lifts conversion rate 80% with AI personalization The home furnishings retailer revamped its site to adapt in near real time, identify known visitors and deliver content based on their browsing behaviors. Walmart teams with Shopify to grow its marketplace By bringing in new sellers, the retail giant seems to be taking a page from Amazon's playbook, but it's unclear how much its assortment will change. The Macallan's e-commerce boutique fulfills orders from local retailers Using Thirstie's API addresses the growing demand for online alcohol sales and same-day delivery that has become apparent during the pandemic. Deep Dive 3 months in, how COVID-19 has permanently changed marketing CMOs are already applying some hard lessons learned in the pandemic's early days to other crises, such as the current protest movement — but some of their confidence might be misplaced. Read more news Planning for an Uncertain Back to School Season Our latest playbook explores the 3 most likely scenarios for the back-to-school season and how retailers can prepare for them. Learn More From Our Library Playbook How Retailers Can Increase Personalization By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources What We're Reading The Wall Street Journal McDonald’s U.S. Sales Bounce Back The Drum Keith Weed on DTC, trust and avoiding Covid-19 creative 'vacuums' Bloomberg Amazon Tells Congress Bezos Will Testify in Tech Power Probe MediaPost In A First, IPG Releases Data Detailing Racial Makeup Of Its U.S. Managers, Professionals Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip