June 12 - Volkswagen overhauls marketing after racist ad | Walmart sponsors HGTV show about quarantine DIY

Walmart forges deep tie-in with HGTV show about home projects under quarantine; 2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM; Bounty targets gamers with Twitch influencer campaign View online | Signup | Forward

Daily Dive June​ 12,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive SMS Marketing: A New Top Revenue Channel 79% of consumers want to hear from brands via text messaging. See examples from 8 leading brands who use SMS to engage customers & drive revenue. Get the guide.   Volkswagen overhauls marketing after backlash from racist ad The carmaker owned up — though no one was fired — but will likely continue to face criticism as consumers grow increasingly fed up with these kinds of failures. Walmart forges deep tie-in with HGTV show about home projects under quarantine Home goods from the big box retailer are key to "Design At Your Door," and shoppable articles featuring the products will appear on HGTV.com. 2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments. Bounty targets gamers with Twitch influencer campaign A spot by the Procter & Gamble brand dramatizes gamers' anguish when they knock over drinks on computer equipment during intense gaming sessions. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Everything You Need to Know About Personalization Playbook How Retailers Can Increase Personalization By Brand Studio Trendline Inside the Rapidly Changing World of DTC View all resources What We're Reading CNBC Starbucks to allow baristas to wear Black Lives Matter attire and accessories after social media backlash Adweek Covid-19's Economic Fallout Will Accelerate Linear TV's Collapse Reuters Google's new rules clamp down on discriminatory housing, job ads The Verge Chris Cox is returning to Facebook as chief product officer Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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