June 23 - BLM ads push McDonald's, P&G into 'danger zone' | Google's annual ad revenue will dip for first time

Google's 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says; Hulu unveils direct response ad format for second-screen experiences; Starbucks' stumble on Black Lives Matter shows rising stakes for brands in addressing race View online | Signup | Forward

Daily Dive June​ 23,​ 2020 | Today's news and insights for marketing leaders McDonald's, P&G wade into 'danger zone' with Black Lives Matters ads, study says Both brands created ads perceived by viewers as more exploitative than empowering, a challenge as marketers look to support the social justice movement. Google's 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says The search giant has been hit by a lack of travel ads due to the pandemic, and as Amazon and Facebook continue to nab online ad sales. Hulu unveils direct response ad format for second-screen experiences GatewayGo lets advertisers including SmileDirectClub, The RealReal and Sweetgreen use QR codes and push notifications to let viewers access offers they see on TV. Sponsored Content by Perform[cb] The ad fraud you’re up against and how to combat it Perform[cb] talks digital ad fraud and how performance marketers can protect their brand. Download the guide. Starbucks' stumble on Black Lives Matter shows rising stakes for brands in addressing race Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position — but the damage may already have been done. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Inside the Rapidly Changing World of DTC Playbook How Retailers Can Increase Personalization By Brand Studio View all resources What We're Reading Grocery Dive Brandless is back The Wall Street Journal Madison Avenue's Latest Diversity Promises Hinge on Accountability Bloomberg Airbnb CEO Says 2020 Stock Listing is Still on the Table Business Insider The inside story of Pinterest's toxic workplace that caused CEO Ben Silbermann to admit to employees, 'I'm embarrassed' Suggest a story we should read Upcoming Events How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 July 2, 2020 - July 2, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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