June 24 - No easy path for food brands reckoning with race | Goldman Sachs hires 1st CMO

Goldman Sachs hires AT&T chief brand officer Fiona Carter as 1st CMO; Chrysler uses parenting humor, remote filming in new Pacifica video ad; North Face, Patagonia, REI boycott Facebook after calls from civil rights groups; Eskimo Pie will rebrand to be 'part of the solution on racial equality' View online | Signup | Forward

Daily Dive June​ 24,​ 2020 | Today's news and insights for marketing leaders Deep Dive A historic reckoning with race leaves problematic food brands without an easy path forward Remaking Aunt Jemima or Uncle Ben, where the characters are baked into brand identity, will require heavy investments. A pandemic-related windfall could help. Goldman Sachs hires AT&T chief brand officer Fiona Carter as 1st CMO The news comes as the brand is preparing for finance's digital future by introducing a custom font and partnering with Amazon, among other moves. Chrysler uses parenting humor, remote filming in new Pacifica video ad A humorous campaign may appeal to stir-crazy parents juggling many hats in lockdown, and hints at what productions will look like throughout the year. UPDATED North Face, Patagonia, REI boycott Facebook after calls from civil rights groups Ben & Jerry's, Eddie Bauer and Arc'teryx have joined the #StopHateforProfit campaign, which seeks to pressure the social network into being much more aggressive about removing hate speech from its platform. Eskimo Pie will rebrand to be 'part of the solution on racial equality' The near century-old ice cream bars will have a new name and change packaging by the end of 2020, parent company Dreyer's Grand Ice Cream said. Opinion What's your purpose? How brands must adapt in the face of COVID-19 If brands fail to take a clear and purposeful stand, they could face harsh consumer scrutiny that places lingering effects on business, write Mark Curtis and Bill Theofilou of Accenture. Read more news Annual Reader Survey As a Marketing Dive reader, your feedback is important in helping us improve the value of our journalism and insight into marketing. Take the Survey From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Inside the Rapidly Changing World of DTC Playbook How Retailers Can Increase Personalization By Brand Studio View all resources What We're Reading CNet Google employees demand end to police contracts in letter to CEO Adweek Condé Nast Pitches Diversity to Advertisers at NewFronts The Wall Street Journal WPP Hires Consultant Executive to Lead Ogilvy Digiday 'It’s just a whitewash': Coronavirus worsening the struggle of young minorities trying to enter the media workforce Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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