June 17 - Buffalo Wild Wings CMO who led creative revival departs | PepsiCo retires Aunt Jemima branding

PepsiCo will discontinue Aunt Jemima branding; Busch gives fans 'golden ticket' to outdoors with puzzle contest; Jack Daniel's celebrates Pride with drag brunch video series; Google bans far-right site ZeroHedge from ad platform for policy violations View online | Signup | Forward

Daily Dive June​ 17,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE What COVID-19 Means for the Next Generation of Shoppers In our latest Trendline, explore how coronavirus has changed the consumer behaviors of Gen Z and Millennial shoppers as well as how marketers and retailers need to adapt. Access now.   Buffalo Wild Wings CMO who led creative revival departs after less than 2 years Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand. PepsiCo will discontinue Aunt Jemima branding "We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, VP and CMO of Quaker Foods North America, said in a statement. Busch gives fans 'golden ticket' to outdoors with puzzle contest Tapping into the jigsaw puzzle trend, the beer brand is offering a chance for a socially distant, outdoor adventure. Jack Daniel's celebrates Pride with drag brunch video series The "Drag Queen Mukbang" series combines the real-world trend of drag brunches with the online fad of "mukbang" food-eating videos. Google bans far-right site ZeroHedge from ad platform for policy violations In a related move, The Federalist was given three days to remove violations of Google's policies, which it did. Opinion How brands can use hyperlocal marketing to bounce back and drive revenue Marketers must balance a "monitor and adapt" strategy with consumers' desire for normalcy as they return to business, Chatmeter CEO Collin Holmes writes. Kimberly-Clark taps Zena Arnold to head marketing, digital push Arnold previously was global head of growth for the Chrome OS business at Google, and worked at Kellogg and Procter & Gamble. How Kraft Heinz converts renewed interest into new brand experiences Through licensing deals, the foodmaker's iconic brands are extending to merchandise and new food experiences, a company vice president told a virtual conference. Read more news Planning for an Uncertain Back to School Season Our latest playbook explores the 3 most likely scenarios for the back-to-school season and how retailers can prepare for them. Learn More From Our Library Playbook How Retailers Can Increase Personalization By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources What We're Reading Variety Disney Merges Ad-Tech Teams, Including Hulu's, Into One Group Led by Jeremy Helfand The Drum Burger King's secret sauce: CMO Fernando Machado shares its unique creative methods The Wall Street Journal Justice Department to Propose Limiting Internet Companies' Protections Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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