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Thanks again for reading, supporting, and trusting our publications. Sean Griffey CEO Industry Dive Twitter | Email The CPG giant will redirect focus to other media channels for at least the remainder of 2020, adding sizable force to an already large advertiser boycott of social media platforms. | A campaign to pressure the social network into being much more aggressive about removing hate speech from its platform is quickly gaining steam. | Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position — but the damage may already have been done. | Both brands created ads perceived by viewers as more exploitative than empowering, a challenge as marketers look to support the social justice movement. | Verizon is the latest advertiser to join the #StopHateforProfit campaign, which seeks to pressure the social network into being much more aggressive about removing hate speech from its platform. | Content related to George Floyd and protests saw 57% lower monetization rates than other news content as advertisers avoid related keywords, according to Vice Media Group. | Released during Pride Month, the clip urges viewers to consider how they can make a positive difference in the lives of people in the LGBTQ community. | Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Remaking Aunt Jemima or Uncle Ben, where the characters are baked into brand identity, will require heavy investments. A pandemic-related windfall could help. | As a Marketing Dive reader, your feedback is important in helping us improve the value of our journalism and insight into marketing. | | From Our Library View all resources Best of What We're Reading The Hollywood Reporter | Grocery Dive | Bloomberg | Axios | Retail Brew | Adweek | Upcoming Event July 2, 2020 - July 2, 2020 | Webinar 2pm ET | Dive Into a Topic |
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