June 18 - Uncle Ben, Mrs. Butterworth under review for racist imagery | WPP commits $10M to fighting racism

WPP commits $10M to accelerate timeline for eliminating racism in advertising; Hilton CMO departs as hospitality giant cuts 22% of corporate workforce; Female CMO salaries eclipsed men's in 2019, study finds; Heinz unifies core products with 1st master brand refresh View online | Signup | Forward

Daily Dive June​ 18,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE What COVID-19 Means for the Next Generation of Shoppers In our latest Trendline, explore how coronavirus has changed the consumer behaviors of Gen Z and Millennial shoppers as well as how marketers and retailers need to adapt. Access now.   Uncle Ben, Cream of Wheat chef and Mrs. Butterworth all under review for racist imagery Less than 24 hours after PepsiCo announced it was discontinuing its Aunt Jemima branding, Mars, B&G Foods and Conagra Brands are taking another look at the Black faces on their products. WPP commits $10M to accelerate timeline for eliminating racism in advertising Its renewed commitment to equality comes after more than 1,200 Black ad professionals wrote an open letter calling out the industry for a lack of change. Hilton CMO departs as hospitality giant cuts 22% of corporate workforce Previously from Uber, Kellyn Smith Kenny is credited with helping grow Hilton's loyalty program to 100 million members. Female CMO salaries eclipsed men's in 2019, study finds Compensation findings by the CMO Council may reflect the growing number of women in executive roles as companies look to diversify their leadership. Heinz unifies core products with 1st master brand refresh Since hitting shelves in the U.K. earlier in 2020, the visual identity has reached over 32 million customers and spurred an 11% average lift in sales volume. Crisis management: How two DTC brands found success in the midst of a pandemic As much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes amid an outbreak that has pushed more shoppers online. Opinion How brands can use hyperlocal marketing to bounce back and drive revenue Marketers must balance a "monitor and adapt" strategy with consumers' desire for normalcy as they return to business, Chatmeter CEO Collin Holmes writes. Read more news Planning for an Uncertain Back to School Season Our latest playbook explores the 3 most likely scenarios for the back-to-school season and how retailers can prepare for them. Learn More From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Inside the Rapidly Changing World of DTC Trendline How Retail Marketers are Engaging Gen Z View all resources What We're Reading Bloomberg Racism Is Rampant on Reddit, and Its Editors Are in Open Revolt Adweek Wieden + Kennedy Says It Only Wants Clients and Staff Who Believe Black Lives Matter The New York Times Netflix C.E.O. Reed Hastings Gives $120 Million to Historically Black Colleges The Wall Street Journal Google Sets Hiring Goal to Advance Black Executives Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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