June 25 - Brands blocking ads on BLM content draws criticism | Domino's creates registry for cancelled weddings

Domino's creates Rain Check Registry for couples whose weddings were cancelled; TikTok unveils global platform for marketers, Brand Scan AR ads; Back to school? Maybe; Some CPG brands face no easy way forward amid historic reckoning with race View online | Signup | Forward

Daily Dive June​ 25,​ 2020 | Today's news and insights for marketing leaders Brands blocking ads on Black Lives Matter-related keywords draws criticism Content related to George Floyd and protests saw 57% lower monetization rates than other news content as advertisers avoid related keywords, according to Vice Media Group. Domino's creates Rain Check Registry for couples whose weddings were cancelled The pizza chain joins a growing list of brands reaching out to couples and their friends as they try to make the best of postponed celebrations. TikTok unveils global platform for marketers, Brand Scan AR ads Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services. Back to school? Maybe As summer rolls on, the COVID-19 pandemic promises to interfere with one of retail's most important annual shopping seasons. Deep Dive Some CPG brands face no easy way forward amid historic reckoning with race Remaking Aunt Jemima or Uncle Ben, where the characters are baked into brand identity, will require heavy investments. A pandemic-related windfall could help. Opinion What's your purpose? How brands must adapt in the face of COVID-19 If brands fail to take a clear and purposeful stand, they could face harsh consumer scrutiny that places lingering effects on business, write Mark Curtis and Bill Theofilou of Accenture. Read more news Annual Reader Survey As a Marketing Dive reader, your feedback is important in helping us improve the value of our journalism and insight into marketing. Take the Survey From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Inside the Rapidly Changing World of DTC Trendline How Retail Marketers are Engaging Gen Z Playbook How Retailers Can Increase Personalization By Brand Studio View all resources Company Announcements Press releases from companies in your industry. Cogntiv’s Rosé / Not Rosé App Brings the Joy of Cannes to Your Phone Press release from Cognitiv New Update in Publisher Discovery Showing Affiliates by Vertical Press release from Publisher Discovery Post a press release What We're Reading The Wall Street Journal Unilever to Rename Fair & Lovely Skin-Lightening Cream Amid Criticism Ad Exchanger GroupM: United States Will Recover More Slowly Than Other Ad Markets MediaPost Major League Baseball To Begin Shortened Season In Late July, National TV Ads To Sink Axios Memo: The New York Times lays off 68 people, mostly in advertising Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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