June 15 - How COVID-19 has permanently altered marketing | Disney+ brand quickly wins over consumers

Disney+ surges from last to 1st place in 'most beloved brands' this spring; Verizon inks 3-year pact with 'League of Legends' esports league; Global ad marketplace to drop 7% this year, rebound next year, Magna says; Stihl Timbersports drives YouTube views among sports-hungry fans View online | Signup | Forward

Daily Dive June​ 15,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE The Latest Developments in E-commerce E-commerce business has boomed during the coronavirus pandemic, with companies like Walmart reporting e-commerce sales increasing 74% in Q1 alone. Explore how companies are approaching e-commerce in our Trendline.   Deep Dive 3 months in, how COVID-19 has permanently changed marketing CMOs are already applying some hard lessons learned in the pandemic's early days to other crises, such as the current protest movement — but some of their confidence might be misplaced. Disney+ surges from last to 1st place in 'most beloved brands' this spring The new streaming platform was popular in homebound consumers' offline conversations during the early days of the pandemic, Engagement Labs found. Verizon inks 3-year pact with 'League of Legends' esports league A deep partnership around 5G and network services comes as the telecom's own streaming bets on gaming draw millions during the pandemic. Global ad marketplace to drop 7% this year, rebound next year, Magna says Despite the strength of digital formats, COVID-19's impact on the overall advertising industry now appears to be deeper than previously forecast. Stihl Timbersports drives YouTube views among sports-hungry fans The push behind a year-old extreme lumberjack competition series spurred 1.9 million social media impressions and 95,000 clicks on YouTube. Read more news Planning for an Uncertain Back to School Season Our latest playbook explores the 3 most likely scenarios for the back-to-school season and how retailers can prepare for them. Learn More From Our Library Trendline Everything You Need to Know About E-commerce Playbook How Retailers Can Increase Personalization By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources What We're Reading Variety WarnerMedia Rebranding HBO Now as 'HBO,' Will Phase Out HBO Go App AdExchanger Google Loses Its Appeal On 50 Million Euro GDPR Fine The Wall Street Journal Denny's Scrambles to Adjust to a New Restaurant Age CNBC AT&T seeks sale for Warner gaming unit, could fetch about $4 billion, sources say Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip