Weekender: Campaign Trail: Visual refresh positions TBS as a genre-fluid network

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TRENDLINE What COVID-19 Means for the Next Generation of Shoppers In our latest Trendline, explore how coronavirus has changed the consumer behaviors of Gen Z and Millennial shoppers as well as how marketers and retailers need to adapt. Access now.   Column Campaign Trail: Visual refresh positions TBS as a genre-fluid network Agency Trollbäck+Company and the WarnerMedia channel first defined the brand's essence and created a design system to fit — starting with a deconstructed logo and revamped office space. Buffalo Wild Wings CMO who led creative revival departs after less than 2 years Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand. How Kraft Heinz converts renewed interest into new brand experiences Through licensing deals, the foodmaker's iconic brands are extending to merchandise and new food experiences, a company vice president told a virtual conference. Uncle Ben, Cream of Wheat chef and Mrs. Butterworth all under review for racist imagery Less than 24 hours after PepsiCo announced it was discontinuing its Aunt Jemima branding, Mars, B&G Foods and Conagra Brands are taking another look at the Black faces on their products. Jack Daniel's celebrates Pride with drag brunch video series The "Drag Queen Mukbang" series combines the real-world trend of drag brunches with the online fad of "mukbang" food-eating videos. PepsiCo will discontinue Aunt Jemima branding "We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, VP and CMO of Quaker Foods North America, said in a statement. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 3 months in, how COVID-19 has permanently changed marketing CMOs are already applying some hard lessons learned in the pandemic's early days to other crises, such as the current protest movement — but some of their confidence might be misplaced. Planning for an Uncertain Back to School Season Our latest playbook explores the 3 most likely scenarios for the back-to-school season and how retailers can prepare for them. Learn More From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Inside the Rapidly Changing World of DTC Trendline How Retail Marketers are Engaging Gen Z Playbook How Retailers Can Increase Personalization By Brand Studio View all resources Best of What We're Reading Adweek Facebook Removes Trump Campaign Ads for Including Symbol Used by Nazis Adweek Wieden + Kennedy Says It Only Wants Clients and Staff Who Believe Black Lives Matter The Wall Street Journal Google Sets Hiring Goal to Advance Black Executives The Wall Street Journal Denny's Scrambles to Adjust to a New Restaurant Age The Drum Keith Weed on DTC, trust and avoiding Covid-19 creative 'vacuums' The New York Times Netflix C.E.O. Reed Hastings Gives $120 Million to Historically Black Colleges Suggest a story we should read Upcoming Events How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 July 2, 2020 - July 2, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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