June 22 - What Starbucks' stumble on BLM means for brands | Facebook ad boycott gains North Face, Patagonia, REI

North Face, Patagonia, REI boycott Facebook after calls from civil rights groups; P&G's new video 'The Pause' addresses LGBTQ bias; Marketers invested in digital tools were quicker to pivot when pandemic hit, study says; Girl Scouts debuts media brand for women View online | Signup | Forward

Daily Dive June​ 22,​ 2020 | Today's news and insights for marketing leaders Note from the editor We want you to tell us what you think. Over the last several years, we've grown to provide you with essential insights and in-depth journalism into marketing and advertising. But we always aim to get better at giving you what you need. As the journalists behind Marketing Dive, we want to know what you like about us, and what you think we can do better. That's why we're asking you to please give us your feedback in our Reader Survey. We will use this information to directly inform what you see in this newsletter. Based on last year's Reader Survey, for example, we redesigned and rebranded our newsletters to help you better understand what each one provides. Five minutes of your time today will help us serve you better for months to come. Again, you can take the survey right here. Thank you for being a reader of Marketing Dive. We greatly appreciate your support and feedback. Davide Savenije Editor-in-Chief Twitter | Email Starbucks' stumble on Black Lives Matter shows rising stakes for brands in addressing race Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position — but the damage may already have been done. North Face, Patagonia, REI boycott Facebook after calls from civil rights groups The #StopHateforProfit campaign seeks to pressure the social network into being much more aggressive about removing hate speech from its platform. P&G's new video 'The Pause' addresses LGBTQ bias Released during Pride Month, the clip urges viewers to consider how they can make a positive difference in the lives of people in the LGBTQ community. Sponsored Content by Arm Treasure Data Forbes Insights report: Proving the value of CX Deliver on your customer experience strategy with this Forbes 7-step CX framework. Download now. Marketers invested in digital tools were quicker to pivot when pandemic hit, study says Looking ahead, two-thirds of marketers anticipate a move away from agency to in-house content creation and management. Girl Scouts debuts media brand for women Verizon and Shutterstock are launch partners for the new CircleAround platform of content grounded in the organization's values of service, honesty, courage and respect. Column Campaign Trail: Visual refresh positions TBS as a genre-fluid network Agency Trollbäck+Company and the WarnerMedia channel first defined the brand's essence and created a design system to fit — starting with a deconstructed logo and revamped office space. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Inside the Rapidly Changing World of DTC Playbook How Retailers Can Increase Personalization By Brand Studio View all resources What We're Reading The Wall Street Journal The Pandemic Has Pushed Car Buying Online. It’s Expected to Stick. Retail Brew Brandless, the SoftBank-Backed DTC Experiment, Is Relaunching MediaPost Black YouTube Users Accuse Google Of Restricting Videos Based On Race Bloomberg Disney+ Drops U.S. Free Trial in Sign of Subscriber Strength Suggest a story we should read Upcoming Events How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 July 2, 2020 - July 2, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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