June 1 - Nike calls on America to confront racism | Popeyes refreshes brand identity

Popeyes refreshes brand identity, pilots store redesign; How Clorox built a DTC brand with the resources of a CPG giant; CMOs face pay cuts as economy slows during pandemic; Record digital ad revenue preceded slowest quarter in a decade, IAB finds View online | Signup | Forward

Daily Dive June​ 1,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Revenue-Boosting Marketing Opportunities Today's marketers must produce content at unprecedented volume as the number of digital touchpoints increase. Learn how creative automation helps you produce content at scale in our playbook.   Nike calls on America to confront racism in new video The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem. Popeyes refreshes brand identity, pilots store redesign Parent Restaurant Brands International is doubling down on the chain's growth over the past year and is expanding around the globe with a new look. How Clorox built a DTC brand with the resources of a CPG giant The ramping up of Clorox's direct-to-consumer capabilities reached new heights with the launch of the Objective Wellness brand in October 2019. CMOs face pay cuts as economy slows during pandemic Despite the challenging outlook, last year female CMOs out-earned their male counterparts as big advertisers expanded their diversity efforts. Record digital ad revenue preceded slowest quarter in a decade, IAB finds With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years. Opinion What marketers can learn from media coverage of COVID-19 By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack. Read more news From Our Library Playbook 6 Ways to Overcome Customer Profile Challenges By Brand Studio View all resources What We're Reading Adweek Brands Are Increasingly Supporting #BlackLivesMatter, But Advocates Want More Than Words The Verge Leaked posts show Facebook employees asking the company to remove Trump’s threat of violence The Wall Street Journal YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles MediaPost Netflix Buys Famed LA Egyptian Theatre, Plans Future Festivals, Events Forbes Inside Kylie Jenner’s Web Of Lies—And Why She’s No Longer A Billionaire Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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