Nov. 2 - How WeWork is modernizing content marketing | Target shifts holiday strategy

Target unwraps new direction for holiday ads and expands in-store mobile; Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback; How Bonobos grows brand purpose following its controversial sale to Walmart; Moët links with trendy designer Virgil Abloh to wrap bus shelters in tape View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 2,​ 2018 BROUGHT TO YOU BY — Nielsen Insights into Today's Car Buyer Journey The Nielsen Auto Marketing Report 2018 sheds new light on the consumer's automative path to purchase. Download the report. How WeWork's Conductor buy modernizes content marketing Seven months post-merger, the two companies are pooling their resources to help brands rethink their approach in the digital and physical worlds. Target unwraps new direction for holiday ads and expands in-store mobile The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years. Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback Jimmy Dean is also taking advantage of National Sandwich Day, asking consumers to petition to change the definition of "sandwich" to include breadless options.  Sponsored Content by Social Media Today [Survey] The state of social media spending Which platforms are marketers investing in? How will social media budgets shift in 2019? Help share your insights in this quick four-minute survey. Take the survey now→ How Bonobos grows brand purpose following its controversial sale to Walmart Leaders from the men's apparel disruptor talked at the IAB's Direct Brand Summit about getting bolder with marketing during their first year under new corporate stewardship. Moët links with trendy designer Virgil Abloh to wrap bus shelters in tape The two are releasing limited-edition bottles of Moët Nectar Imperial Rosé and hosting pop-up tape dispenser events for fans to get a strip of the adhesive.  Kia partners with all-female mariachi band to celebrate Latina entrepreneurs A video series features three Latina entrepreneurs sharing their stories of struggle and success as small business owners.  Read more news What We're Reading HR Dive #GoogleWalkout: How the 5 demands reflect wider employment struggles Adweek It’s Time for Brands to Take Brand Safety Seriously The Wall Street Journal NBCUniversal Preps for Layoffs Across Ad Groups Retail Dive CVS tests fee-based membership program in Boston The Drum Desktop trumps mobile when consumers make big purchases on e-commerce platforms Digiday ‘Doesn’t really sit anywhere’: Connected TV is up for grabs between TV and digital ad buyers Suggest a story we should read From Our Library Playbook How to Solve Common Marketing Problems with Personalization By Brand Studio View all resources Upcoming Events How to Shape Your Brand for ‘Life Continuum’ Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2:30 PM EDT How Your Brand Can Empower the Consumer Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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