Nov. 13 - Pepsi's digital OOH taste test | Hotels.com joins 'Queer Eye' star on tour

Comic Dive: NFL Blitzed; Hotels.com docuseries follows 'Queer Eye' star on comedy tour; L'Oréal, General Assembly create new assessment for digital marketers; 'Vote Every Day' campaign from 25 brands urges support for cause-driven companies View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 13,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to deliver true one-to-one marketing Marketers are eager to provide the personalized experiences that customers want, but research shows there is room for improvement. Learn how AI and machine learning can help you bridge the divide. Download now→ Pepsi targets taste testers through digital OOH campaign The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets. Column Comic Dive: NFL Blitzed Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads? Hotels.com docuseries follows 'Queer Eye' star on comedy tour The four-episode series chronicles Jonathan Van Ness' 10-night tour across the country. Sponsored Content by Cloudinary Digital Asset Management: eBook for marketers Learn how Digital Asset Management can help you maximize your asset value. Get the eBook L'Oréal, General Assembly create new assessment for digital marketers With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates. 'Vote Every Day' campaign from 25 brands urges support for cause-driven companies Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets. Opinion Even social networks are struggling with influencer marketing In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated. Top 5 out-of-home advertising trends While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says. Deep Dive How restaurant CMOs are adapting to emerging tech, media channels To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT. Read more news What We're Reading Smart Cities Dive BREAKING: Amazon confirms NYC, Northern Virginia as HQ2 locations Grocery Dive Report: Target leads the way in omnichannel grocery shopping Digiday ‘We wanted people to know we were big’: How Defy Media went from YouTube heavyweight to abrupt shutdown Adweek The Golden Age of Branded Television Will See Brands Seamlessly Integrated Into Top Programming Ad Age Sorrell-backed MediaMonks is opening a San Francisco office to get cozy with Google Suggest a story we should read From Our Library Webinar - on demand How Macy's and Warby Parker built brands that shoppers care about By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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