Nov. 15 - 8 CMOs to follow on Twitter | Stories, Amazon nab holiday ad spend

Holiday marketers focus on ads for Stories and Amazon, study says; KFC steps into streetwear with collection from famed Japanese designer Nigo; How Amazon's NYC HQ might hurt the city's already-struggling ad industry; 67% of marketers think digital advertising hurts creative quality, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 15,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to deliver true one-to-one marketing Marketers are eager to provide the personalized experiences that customers want, but research shows there is room for improvement. Learn how AI and machine learning can help you bridge the divide. Download now→ 8 CMOs with must-follow Twitter accounts These executives have mastered the social media platform where real conversations and information sharing still happens. Holiday marketers focus on ads for Stories and Amazon, study says Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year. KFC steps into streetwear with collection from famed Japanese designer Nigo Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance. How Amazon's NYC HQ might hurt the city's already-struggling ad industry The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor.  67% of marketers think digital advertising hurts creative quality, study finds Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals. Baked goods brand Bauducco mixes influencers, OOH for holiday campaign The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time.  Read more news What We're Reading The New York Times Delay, Deny and Deflect: How Facebook's Leaders Fought Through Crisis Adweek How the Flyers Created Gritty, the Internet's Most Beloved Mascot Digiday By 2020, Bayer will take all of its digital media buying in-house Restaurant Dive Will Uber's rewards program be enough to create delivery loyalty? Suggest a story we should read From Our Library Webinar - on demand How Macy's and Warby Parker built brands that shoppers care about By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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