Nov. 30 - Payless shocks influencers with fake luxury shop | Maxwell House ads work hard

Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'; Maxwell House's labor-focused campaign drives purchase intent, ad awareness, analysis finds; BMW drives in the straightest line possible across the country for auto show stunt; WSJ: J. Crew axes Mercantile brand View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 30,​ 2018 Payless entices influencers with fake luxury boutique Attendees offered up to $640 for discount shoes, but rather than pocket the extra cash, the retailer captured influencers' shocked reactions for ads.  Column Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva' The streaming platform unwraps more data-driven billboards, while a yogurt maker fights against soccer fields sprayed with pesticides and a feminine-care brand gets provocative.  Maxwell House's labor-focused campaign drives purchase intent, ad awareness, analysis finds Since the campaign's launch around Labor Day, brand awareness jumped six percentage points while purchase consideration rose from 17% to 22%. BMW drives in the straightest line possible across the country for auto show stunt To promote its new X5 model, the brand traveled through 11 states and covered more than 3,000 miles to arrive at the LA Auto Show.  WSJ: J. Crew axes Mercantile brand The move sets aside a recent deal to sell the brand through Amazon and leaves only the company's factory stores to appeal to budget shoppers. Retail advertisers increased Facebook spend heading into Thanksgiving, study finds Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found. Captain Morgan hosts holiday contest on Instagram Actor Adam Devine will "crash" the house party of one lucky winner. Read more news What We're Reading CIO Dive 500M hit by Marriott data breach; intrusion undetected since 2014 The Wall Street Journal AT&T Plans 3-Tiered WarnerMedia Streaming Service to Take On Netflix Digiday Pivoting to nowhere: How Mic ran out of radical makeovers The Verge Floyd Mayweather and DJ Khaled charged for illegally touting crypto offerings Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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