Nov. 20 - Gen Z's naughty and nice list | Covergirl store to open on Black Friday

Comic Dive: Half-Baked Thanksgiving Turkeys; Covergirl plans Black Friday opening for experiential-focused flagship store; Secret demands equal pay for women in star-studded music video; Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 20,​ 2018 Deep Dive Will brands make Gen Z's naughty or nice list? Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season. Column Comic Dive: Half-Baked Thanksgiving Turkeys This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas. Covergirl plans Black Friday opening for experiential-focused flagship store Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend. Secret demands equal pay for women in star-studded music video The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops. Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows. Halfway across the world, consumers demand brands take political action — but it looks different than in the US Nearly two-thirds of surveyed UAE consumers think it's important for brands they follow to take a stance on societal issues, but what issues are "acceptable" vary. Read more news What We're Reading CNBC Amazon bids for Disney's 22 regional sports networks, including YES Network, sources say The Wall Street Journal With Facebook at 'War,' Zuckerberg Adopts More Aggressive Style Digiday 'Thinking along the wrong trajectory': Digital media mergers won't solve the duopoly problem Mobile Marketer Papa Murphy's bakes 'thumb-stopping' cues into 100 pieces of social creative Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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