Nov. 28 - Disney, Google in cross-channel ad-serving deal | MLB names first gaming partner

Comic Dive: Delay, Deny, Deflect — So What?; MLB names MGM first official gaming partner as sports-gambling space heats up; Hollywood Reporter: YouTube to scale back originals, double down on ad-supported video; Alliance Data explores possible sale of Epsilon marketing services unit View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 28,​ 2018 Disney partners with Google for cross-channel video advertising strategy The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV. Column Comic Dive: Delay, Deny, Deflect — So What? Despite bombshell reports and seemingly endless controversies, marketers have yet to pull their ad dollars from Facebook. MLB names MGM first official gaming partner as sports-gambling space heats up MGM sportsbooks will leverage the league's statistics feed and have exclusive access to enhanced stats as part of the multiyear deal. Hollywood Reporter: YouTube to scale back originals, double down on ad-supported video The platform will soon stop distinguishing between ad-supported and ad-free programming and is working on deals to let viewers watch original shows without paying. Alliance Data explores possible sale of Epsilon marketing services unit The expertise of companies like Epsilon with managing consumer data could be attractive to agency holding groups as data privacy and personalization grow more important. Deep Dive Relive the year's 6 biggest brand fails — they carry important lessons for marketers From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur. Read more news What We're Reading Restaurant Dive With major bidder backing out, Papa John's may have to recover on its own The Hill DOJ unseals charges in alleged massive online ad fraud Adweek Once an Industry Innovator, JWT Considers Its Next Creative Move The Wall Street Journal LeBron James, Other Celebrities Team Up to Start Wellness Brand ‘Ladder’ Bloomberg Privacy Groups Blast U.S. FTC as Digital Ad Industry `Lapdog' Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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