Weekender: Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend

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Marketing Dive's Top News Weekender | Nov.​ 24,​ 2018 Column Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl.  'The Grinch' hacks Honda's Twitter account The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content. Ad Age: Behind the scenes, marketers brush off bombshell Facebook report Agency executives, speaking under conditions of anonymity, appeared amazed by how few red flags the situation has raised, with some saying they expect business as usual. Covergirl plans Black Friday opening for experiential-focused flagship store Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend. 3 trends that bring holiday video marketing into focus Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows. Sequencing video ads lifts recall 118%, Google finds 20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Will brands make Gen Z's naughty or nice list? Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season. Best of What We're Reading The New York Times Everything on Amazon Is Amazon! Retail Dive J. Crew CEO out after a year The Wall Street Journal With Facebook at 'War,' Zuckerberg Adopts More Aggressive Style Mobile Marketer Papa Murphy's bakes 'thumb-stopping' cues into 100 pieces of social creative CNBC Amazon bids for Disney's 22 regional sports networks, including YES Network, sources say Adweek The NFL Ends Its Relationship With Grey After 10 Years as Review Heats Up Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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