Nov. 16 - Burger King hijacks Black Friday ads | Marketers fume over Facebook report

Marketers react with rancor following eye-opening report on Facebook's maneuverings; From Heineken to Duracell, brands across categories rapidly expand e-commerce teams; Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe; 8 CMOs with must-follow Twitter accounts View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 16,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to deliver true one-to-one marketing Marketers are eager to provide the personalized experiences that customers want, but research shows there is room for improvement. Learn how AI and machine learning can help you bridge the divide. Download now→ Burger King hijacks Black Friday ads to give away free Whoppers The fast-food chain debuted Whopper-Shopper.com, a site featuring banner ads from other brands that reward shoppers who click and make purchases. Marketers react with rancor following eye-opening report on Facebook's maneuverings The New York Times, following up on a bombshell report about company leadership, found some agencies have lost faith that the social network has a moral center. From Heineken to Duracell, brands across categories rapidly expand e-commerce teams Some manufacturers have grown their headcounts by as much as 500% over the past year, with no signs of the space slowing in 2019, Profitero and Kantar Consulting found. Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts. 8 CMOs with must-follow Twitter accounts These executives have mastered the social media platform where real conversations and information sharing still happens. Customer experience matches innovation in importance, new brand value rankings find A report from WPP and Kantar Millward Brown shows that brands that prioritize the customer experience are growing 200% more than those that don't. How Amazon's NYC HQ might hurt the city's already-struggling ad industry The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor.  Read more news What We're Reading The Wall Street Journal The John Lewis Christmas Ad Is Here. But Is the Bauble Bursting? Retail Dive Walmart is about to overtake Apple in e-commerce Adweek Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens Digiday Inside Reddit's brand and agency roadshow to lure more ad dollars Suggest a story we should read From Our Library Webinar - on demand How Bonobos and Warby Parker Engage with Shoppers By Brand Studio Webinar - on demand How Macy's and Warby Parker built brands that shoppers care about By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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