Weekender: KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth

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Marketing Dive's Top News Weekender | Nov.​ 17,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to deliver true one-to-one marketing Marketers are eager to provide the personalized experiences that customers want, but research shows there is room for improvement. Learn how AI and machine learning can help you bridge the divide. Download now→ KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth Parodies of "(I've Had) the Time of My Life" and "The Power of Love" promote the limited-edition pairing of chicken and waffles. Top 5 out-of-home advertising trends While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says. 8 CMOs with must-follow Twitter accounts These executives have mastered the social media platform where real conversations and information sharing still happens. Pepsi targets taste testers through digital OOH campaign The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets. Burger King hijacks Black Friday ads to give away free Whoppers The fast-food chain debuted Whopper-Shopper.com, a site featuring banner ads from other brands that reward shoppers who click and make purchases. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How restaurant CMOs are adapting to emerging tech, media channels To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT. Best of What We're Reading Digiday Facebook is shutting down its connected-TV ad network AdAge Former marketers accuses L'Oreal of race, sex discrimination Restaurant Dive Will Uber's rewards program be enough to create delivery loyalty? Food Dive How food and beverage companies score celebrity investments Smart Cities Dive BREAKING: Amazon confirms NYC, Northern Virginia as HQ2 locations Retail Dive Walmart is about to overtake Apple in e-commerce Suggest a story we should read From Our Library Webinar - on demand How Macy's and Warby Parker built brands that shoppers care about By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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