Nov. 14 - How Amazon's NYC HQ will impact ad industry | Digital ad spend to top $100B

IAB: Digital ad spend on pace to hit $100B for first time in 2018; SodaStream mimics iconic Coke ad while stressing plastic pollution problem; Skyy Vodka taps John Cena for 'Proudly American' campaign; Ad holding companies cleared in DOJ investigation into production practices View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 14,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to deliver true one-to-one marketing Marketers are eager to provide the personalized experiences that customers want, but research shows there is room for improvement. Learn how AI and machine learning can help you bridge the divide. Download now→ How Amazon's NYC HQ might hurt the city's already-struggling ad industry The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor.  IAB: Digital ad spend on pace to hit $100B for first time in 2018 Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile. SodaStream mimics iconic Coke ad while stressing plastic pollution problem The latest campaign from the do-it-yourself seltzer brand, which PepsiCo is buying for $3.2 billion, echoes Coca-Cola's 1971 "Hilltop" ad but with people standing on a mound of empty plastic bottles.  Skyy Vodka taps John Cena for 'Proudly American' campaign The campaign celebrates inclusivity and includes a parody video that already has more than one million views on the WWE star's Twitter account. Ad holding companies cleared in DOJ investigation into production practices WPP, IPG, Omnicom, Publicis and MDC Partners were subpoenaed over allegations of "bid rigging," which refers to contract manipulations used to drive production work to their in-house teams. Waffle House celebrates popular jukebox jams with Facebook Live awards show The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown.  Column Comic Dive: NFL Blitzed Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads? Read more news What We're Reading Digiday Facebook is shutting down its connected-TV ad network Food Dive Start me up: How big food companies' incubator programs help new companies get going The Wall Street Journal Dentsu Aegis's Chief to Step Down MediaPost Communications Canvas WW Wins Heineken Media AOR TechCrunch Senators urge FTC to look into shady ad practices in apps for kids Suggest a story we should read From Our Library Webinar - on demand How Macy's and Warby Parker built brands that shoppers care about By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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