Nov. 12 - Col. Sanders, Mrs. Butterworth co-star in love song videos | 5 OOH trends

Top 5 out-of-home advertising trends; How restaurant CMOs are adapting to emerging tech, media channels; Amazon, Apple partner on e-commerce in a blow to third-party resellers; As FBI agency probe heats up, marketers express concern over cooperating View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 12,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to deliver true one-to-one marketing Marketers are eager to provide the personalized experiences that customers want, but research shows there is room for improvement. Learn how AI and machine learning can help you bridge the divide. Download now→ KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth Parodies of "(I've Had) the Time of My Life" and "The Power of Love" promote the limited-edition pairing of chicken and waffles. Top 5 out-of-home advertising trends While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says. Deep Dive How restaurant CMOs are adapting to emerging tech, media channels To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT. Sponsored Content by Hitwise How top fashion brands take on digital challenges From Fast Fashion to Luxury: Hitwise shares insights and tactics to combat the discounting dilemma, loyalty erosion, and Amazon’s ambitions. Get the report. Amazon, Apple partner on e-commerce in a blow to third-party resellers Under the new deal, Amazon will get products directly from Apple and list only Apple-authorized resellers. As FBI agency probe heats up, marketers express concern over cooperating In a new white paper, the ANA said some members are worried about retaliation if marketers are outed for cooperating with investigators. Yelp's ad business takes a hit after switching to non-term contracts Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on. Column Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix Pro football looks to get in on a Gen Z phenomenon, a turkey maker trots out a fowl-mouthed Thanksgiving campaign and an airline's music video fails to take off for some viewers in this week's picks.  Read more news What We're Reading AdAge Former marketers accuses L'Oreal of race, sex discrimination CNBC P&G CEO David Taylor worries trade war will destroy consumer confidence in American brands Food Dive How food and beverage companies score celebrity investments Mobile Marketer 42% of holiday gift-givers plan to shop on mobile, study says Retail Dive Retail and private equity: An in-depth look at the risky relationship Suggest a story we should read From Our Library Webinar - on demand How Macy's and Warby Parker built brands that shoppers care about By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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