Spotlight on Holiday Marketing

3 trends that bring holiday video marketing into focus; How to make the most of influencer marketing this holiday season; How to create memorable experiential campaigns during the holidays; Why it's no longer 'Facebook or nothing' for holiday mobile ads Nov.​ 19,​ 2018 | Sign up | Forward

Topic: Holiday Marketing

The unofficial kickoff to the holidays is just days away, and marketers are wrapping up the final touches on their plans before the Black Friday bell rings. With 80% of consumers set to open their purse strings wider than last year and spend a collective $720 billion, marketers would be remiss to neglect creative tactics that engage shoppers and drive traffic online and in stores. Many of the most popular approaches are highlighted in a series of holiday marketing features collected below. One of the biggest challenges this year is how to reach the elusive Gen Z demographic — the cohort that's on pace to become the largest consumer group by 2020. From interactive and shoppable videos to leveraging the power of influencers or tech-fueled activations, 'tis the season of brands going above and beyond to capture the attention of consumers during the year's biggest shopping season. As always, thanks for reading. Natalie Koltun Associate Editor, Marketing Dive Twitter | Email News and Trends Deep Dive Will brands make Gen Z's naughty or nice list? Gen Z defies easy categorization but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season. 3 trends that bring holiday video marketing into focus Marketers will take several of the biggest video trends to the next level as the holiday shopping season kicks into high gear and digital video consumption continues to grow. Deep Dive How to make the most of influencer marketing this holiday season By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals. Deep Dive How to create memorable experiential campaigns during the holidays Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends. Deep Dive Why it's no longer 'Facebook or nothing' for holiday mobile ads As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season. Deep Dive A 2018 holiday marketing guide to data-driven campaigns Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies. What We're Reading NewsOne Exclusive: Macy’s Apologizes For Holiday Ad Depicting Traditional Families Without Black Dads AdAge Microsoft's holiday spot with McCann celebrates inclusion (again) Forbes New Lexus 'December To Remember' Ads Keep Iconic Holiday Campaign Fresh After 19 Years Engadget Twitter goes incredibly meta for its UK Christmas ad

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