Nov. 27 - Oreo, Amazon team up for the holidays | Hardee's promo gets a Tinder profile

Hardee's wants Tinder users to swipe right for chicken tender deal; CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive; Retailer DXL sees 6.5% engagement boost with AI-powered branded content; Relive the year's 6 biggest brand fails — they carry important lessons for marketers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 27,​ 2018 Oreo unwraps playable turntable that spins cookies, not vinyl Available on Amazon, the holiday gift lets users record messages and skip to a new song each time a bite is taken from the snackable disc. Hardee's wants Tinder users to swipe right for chicken tender deal As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food. CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd.  Retailer DXL sees 6.5% engagement boost with AI-powered branded content Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate. Deep Dive Relive the year's 6 biggest brand fails — they carry important lessons for marketers From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur. Aquaman dives into Roblox gaming platform in Warner Bros. tie-up The online game, which is popular with teens, created an immersive experience based on the upcoming DC comics adaption.  Deep Dive The winners and losers of Black Friday 2018 Some retailers delighted their customers with promotions and free shipping while others crashed and burned.  Read more news What We're Reading Mobile Marketer Nike tugs on heartstrings with 'My Crazy Dream' IGTV series Retail Dive 10 digitally native brands to watch Bloomberg Facebook's Sheryl Sandberg Is Tainted by Crisis After Crisis MediaPost Communications Google To Release Agency Client Information For California Federal Court Trial The Wall Street Journal Quad/Graphics Buys Ad Agency Periscope for $132 Million Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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