Nov. 19 - 'The Grinch' hacks Honda's Twitter account | Marketers brush off Facebook exposé

Ad Age: Behind the scenes, marketers brush off bombshell Facebook report; Walmart unveils 'digital playground' as it gets serious about toys; YouTube premieres free, ad-supported Hollywood film streaming; Sequencing video ads lifts recall 118%, Google finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 19,​ 2018 'The Grinch' hacks Honda's Twitter account The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content. Ad Age: Behind the scenes, marketers brush off bombshell Facebook report Agency executives, speaking under conditions of anonymity, appeared amazed by how few red flags the situation has raised, with some saying they expect business as usual. Walmart unveils 'digital playground' as it gets serious about toys After aligning with interactive programmer Eko, the retailer is rolling out an online testing experience just in time for the holidays. YouTube premieres free, ad-supported Hollywood film streaming The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand. Sequencing video ads lifts recall 118%, Google finds 20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns. Amazon sees 22% jump in 'Thursday Night Football' viewership, MediaPost reports The tech giant differentiates the Fox TV broadcasts it simulcasts on Prime and Twitch with alternate audio and interactive features. 8 CMOs with must-follow Twitter accounts These executives have mastered the social media platform where real conversations and information sharing still happens. Read more news What We're Reading The New York Times Everything on Amazon Is Amazon! CNBC Google warns its news site could shut down in Europe if a new 'link tax' goes ahead Retail Dive J. Crew CEO out after a year Mobile Marketer Google opens AMP Story Ads to all mobile websites Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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