Nov. 21 - Carving up Thanksgiving campaigns | Holiday video marketing comes into focus

Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend; YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel; Taco Bell (sort of) resurrects London's Big Ben with distinctive, branded chime; Amazon starts taking 30% of Fire TV ad sales, Ad Age reports View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 21,​ 2018 Note from the editor Marketing Dive will not be publishing newsletters on Thursday or Friday this week due to Thanksgiving. We hope you enjoy delicious food and plenty of time with friends and family. Whether you're traveling for festivities or just looking for an interesting read, catch up on our latest coverage of brands' holiday marketing moves so far this year, including how Burger King hijacked Black Friday ads, Covergirl's plans to open an experiential-focused flagship on Black Friday or all the top brands shaking up holiday shopping with Pinterest's Gift Globe. We'll be back in your inbox on Monday, Nov. 26, with fresh marketing content. As always, thanks for reading. Chris Kelly Associate Editor, Marketing Dive E-mail 3 trends that bring holiday video marketing into focus Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows. Column Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl.  YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film. Taco Bell (sort of) resurrects London's Big Ben with distinctive, branded chime The famous tower has been under construction and silent for more than a year, giving the marketer an opportunity to promote four new locations in the city.  Amazon starts taking 30% of Fire TV ad sales, Ad Age reports Previously, Amazon let publishers sell their own ads and take all the money, but the company updated its terms of service in September. Ahold Delhaize introduces its own digital media lab The retailer will use the lab to leverage customer data and deliver targeted, optimized ad and marketing campaigns to shoppers.  Deep Dive Will brands make Gen Z's naughty or nice list? Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season. Chili's taps into online pop-up trend with limited Cyber Monday merch The brand's team of designers shared sneak peeks of the gear on social media, including a T-shirt inspired by a popular episode of "The Office." Column Comic Dive: Half-Baked Thanksgiving Turkeys This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas. Read more news What We're Reading Bloomberg Facebook's Ads System Suffers Glitch Days Before Black Friday The Wall Street Journal Airbnb, Walmart Are Among Latest Brands to Tangle With Politics Adweek The NFL Ends Its Relationship With Grey After 10 Years as Review Heats Up Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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