Nov. 26 - The biggest brand fails | Who won Black Friday?

The winners and losers of Black Friday 2018; Programmatic advertising expands more slowly than expected, study says; The Macallan takes flight with first-ever global ad campaign; WPP to meld J. Walter Thompson, Wunderman as agency priorities shift View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 26,​ 2018 Note from the editor Last year, Marketing Dive published the 2017 Dive Awards, which highlighted the executives, companies and innovations — or disruptions — that played an outsized role in shaping the marketing world. Since then, the industry has begun to place greater emphasis on data, deeper collaboration and purpose-powered approaches. Next Monday, Dec. 3, we'll publish the Marketing Dive Awards for 2018, spotlighting a new set of industry leaders we believe stood out this year. Stay tuned! As always, thanks for reading. Natalie Koltun Associate Editor, Marketing Dive Twitter | Email Deep Dive Relive the year's 6 biggest brand fails — they carry important lessons for marketers From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur. Deep Dive The winners and losers of Black Friday 2018 Some retailers delighted their customers with promotions and free shipping while others crashed and burned.  Programmatic advertising expands more slowly than expected, study says Stricter data laws in Europe and investments in infrastructure by advertisers are two reasons why Zenith has pulled back its forecasts. The Macallan takes flight with first-ever global ad campaign The Scotch whisky brand's "Make The Call" includes a 90-second film and will launch across television, cinema and digital channels. WPP to meld J. Walter Thompson, Wunderman as agency priorities shift The world's oldest ad agency joins with the digitally oriented Wunderman as its parent company looks to meet a demand for data-driven insights. Google's ad platform experienced technical problems on Black Friday Facebook's Ads Manager also experienced an outage for a few hours on the Tuesday before Thanksgiving.  Sports streaming platform DAZN plans new integrated ad model, WSJ reports Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers. 3 trends that bring holiday video marketing into focus Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows. Read more news What We're Reading Retail Dive Amazon stays quiet on cybersecurity breach CNBC Facebook documents seized by UK parliament ahead of a crucial hearing Digiday How European regulators are targeting Google’s search dominance Adweek NBCUniversal Will Expand Its Lucrative New Prime Pod Format and CFlight Ad Metric Next Year Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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