Nov. 1 - Bonobos evolves marketing under Walmart | Hilton's pitch perfect Anna Kendrick ads

Hilton's new campaign with Anna Kendrick proves a hit with millennials; Allbirds invites fans to 'meet' their shoes with interactive experience; Why the fierce battle between direct and traditional brands isn't so clear-cut; Puma retools media strategy with account shift to Havas View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 1,​ 2018 BROUGHT TO YOU BY — Nielsen Insights into Today's Car Buyer Journey The Nielsen Auto Marketing Report 2018 sheds new light on the consumer's automative path to purchase. Download the report. How Bonobos grows brand purpose following its controversial sale to Walmart Leaders from the men's apparel disruptor talked at the IAB's Direct Brand Summit about getting bolder with marketing during their first year under new corporate stewardship. Hilton's new campaign with Anna Kendrick proves a hit with millennials A YouGov analysis found the number of younger adults who said they would consider booking with the brand has jumped to 33% following its rollout. Allbirds invites fans to 'meet' their shoes with interactive experience The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source. Sponsored Content by Cloudinary Digital Asset Management: eBook for marketers Learn how Digital Asset Management can help you maximize your asset value. Get the eBook Why the fierce battle between direct and traditional brands isn't so clear-cut At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle. Puma retools media strategy with account shift to Havas The sportswear brand wants to pivot focus from quantity of ads to more quality relationships with media owners.  Butterball updates Turkey Talk-Line with Amazon Alexa The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill. Read more news What We're Reading Food Dive Coca-Cola launches Global Ventures group to integrate acquisitions Digiday How BuzzFeed is using its commerce business to sell advertising Fast Company Report: Apple is considering taking a stake in radio giant iHeartMedia Venture Beat Sony- and Disney-backed Littlstar launches blockchain media platform Ara Suggest a story we should read From Our Library Playbook How to Solve Common Marketing Problems with Personalization By Brand Studio View all resources Upcoming Events How to Shape Your Brand for ‘Life Continuum’ Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2:30 PM EDT How Your Brand Can Empower the Consumer Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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