Weekender: Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo

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Marketing Dive's Top News Weekender | Sept.​ 15,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio The art and science of marketing analytics Learn how marketers at Looker utilize data to measure KPIs and gain visibility into the health and effectiveness of their marketing programs. Learn more→ Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media. Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand.  Facebook tunes up ads with enhanced tracking, more transparent placement The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement.  Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon. Recode: Amazon saturates search, product pages with ads, and brands are buying in The move helps both big marketers hold their leads — Kellogg has a heavy presence when searching "cereal," for example — and newer companies increase visibility. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest. Best of What We're Reading Mobile Marketer Study: Mobile commerce to overtake e-commerce by 2019 Adweek How Brian Whipple Turned Accenture Into the World's Largest Digital Agency Adweek How Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to Advertising Adweek Uber Hires Rebecca Messina as Its First Chief Marketing Officer Campaign Coca-Cola reviews media planning and buying Food Dive Kraft Heinz CEO: We want to get behind brands that can get bigger than themselves Suggest a story we should read Upcoming Events How to Win in Facebook’s New Local-First World Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Self Expression Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2:30 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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