'Deadpool 2' resurrects Blockbuster with London pop-up; Gartner L2: As Amazon ad budgets grow, leading brands use more nuanced strategies; Good Housekeeping, Amazon team up for mobile-enabled mall pop-up; Jet announces major rebrand to target city dwellers
Learn how marketers at Looker utilize data to measure KPIs and gain visibility into the health and effectiveness of their marketing programs. Learn more→
The analysis of efforts by Levi's and others reveals several best practices while new data from Marin Software says 62% of marketers aren't advertising on the platform.
Learn how AI and machine learning technologies are enabling top PR teams to gain a proactive approach to crisis management and breaking news. Download now→
The Walmart-owned marketplace is launching a new website, assortment and delivery options to attract city consumers — a shopping segment that's eluded its parent for decades.
The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.
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