Sept. 11 - Hennessy, Ridley Scott team up | Legacy retailers get schooled in search

Comic Dive: Nike's Risky Business; Young brands beat Sears, J.C. Penney on back-to-school search terms, analysis finds; Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary; Facebook tunes up ads with enhanced tracking, more transparent placement View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 11,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio The art and science of marketing analytics Learn how marketers at Looker utilize data to measure KPIs and gain visibility into the health and effectiveness of their marketing programs. Learn more→ Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes. Column Comic Dive: Nike's Risky Business The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick. Young brands beat Sears, J.C. Penney on back-to-school search terms, analysis finds Target and Office Depot also gained market share by bidding on brand-specific search terms of competitors like Staples and Walmart.  Sponsored Content by Tallan Live at lunch: How Chatbots produced a record sales month Learn how this AI is being leveraged to generate major campaign wins for Valassis Digital’s clients, and why your strategy should incorporate this technology! Register for the webinar. Deep Dive Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest. Facebook tunes up ads with enhanced tracking, more transparent placement The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement.  Heineken tracks story behind new H41 beer with Nat Geo A three-minute mini-documentary details the discovery of a rare wild yeast from Patagonia, which is the main ingredient in the brew.  Read more news What We're Reading Adweek Uber Hires Rebecca Messina as Its First Chief Marketing Officer Food Dive Kraft Heinz CEO: We want to get behind brands that can get bigger than themselves The Washington Post Why NASA's next rockets might say Budweiser on the side Digiday Sports publishers look to cash in on legal sports betting, starting with new video shows Suggest a story we should read Upcoming Events How to Win in Facebook’s New Local-First World Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency Sept. 25, 2018 - Sept. 25, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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