Weekender: Inside Walmart’s pop culture-heavy 2024 holiday campaign

Signup Weekender Oct.​ 26,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Smartly A Fresh Approach to Creative Adtech! Forrester's "Wave: Creative Ad Tech, Q4 2024" evaluates nine providers, highlighting AI-driven Smartly as a leader. Get insights to boost performance. Access the free report.   Inside Walmart's pop culture-heavy 2024 holiday campaign Nods to iconic film and TV like "Gilmore Girls" and "Christmas Vacation" aim to cut through the crowded retail marketing ecosystem this season. Starbucks appoints ex-Chipotle exec as first global chief brand officer Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol's marketing overhaul, which also includes a recent agency appointment. Opinion 3 brands that understand Gen Alpha's humor — and what they're doing right Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers' CEO Evan Horowitz.  TRENDLINE Inside the marketing strategies of major brands For major marketers, a rebrand or refresh is not always enough to drive attention and sales, today’s brand must revitalize long-standing advertising basics for new generations of consumers. Learn more in this Trendline. Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season. Rare Beauty celebrates 'Every Side of You' for first global campaign The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z. Elevate the Customer Experience With Signs & Graphics Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovate in signage in this infographic. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners View all resources Best of What We're Reading The Wall Street Journal Who Gets the TikTok in the Divorce? The Messy Fight Over Valuable Social Media Accounts Fortune Unilever sales growth accelerates under CEO’s overhaul plan Ad Age Mountain Dew’s revamp—What designers like (and don’t like) Adweek Instagram, Eyeing Gen Z Push, Poaches YouTube Exec for Top Global Marketer Role Digiday Tensions rise as WFA grapples with Musk’s lawsuit, splitting members CNBC Coca-Cola tops earnings estimates, as higher prices offset sluggish demand Suggest a story we should read Upcoming Events 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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